Immediacy:
Has it happened recently? Is it
new? I would use immediacy in my radio broadcast to present the most up-to-date
and latest news.
Familiarity:
Does is mean something to us where
we live? Can we relate to it? I could use familiarity in my radio news
broadcast for local news, as it would definitely affect the people who live in the
area that would be broadcasting it to. For example, the whole of Bow Road
closed because of a car accident.
Amplitude:
Is it a big event? Does it involve many people? The reports
that I would include in my broadcast would be eventful and include a high
number of people involved.
Frequency:
Does this happen regularly?
Unambiguity:
Is it clear? Are the results affective? I would use ‘results’
and statistics in my radio news broadcast to shock my target audience. For
example, “60 people killed at a shooting near the parliament” would be shocking
to an audience.
Predictability:
Is it predictable? Do we expect it to happen?
Personalisation:
Is it a human interest story? If I were to use human interest
stores in my radio news broadcast then it wouldn’t be the 1st or 2nd
headline that I put it in, simply because it wouldn’t be as important as the
first 2 headlines.
Negativity:
Is it bad news? I would use negativity in my radio news
broadcast because it makes people worried and concerned, which means that they
will have to listen the broadcast/article that I’m talking about.
Exclusivity:
Is it the only newspaper/radio broadcaster that has this
story? In my radio newscast, my story will be about something that has been in
the news before. However it will be a follow up or impact about this specific
event.
Balance:
Is it being used to counterbalance other stories? In my radio
newscast, I might use counterbalancing as it will be unbiased and equal.
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