Example of vox pop

 

Example of how some vox pops can add interest to a news item on genetically modified foods:

Journalist:  "meanwhile, public opinion is still divided..."
The following sequence is then inserted:

"I think it will be better in the short term, but in the long run it will promote more diseases, some inherited ones like cancer or something like that."
"I'd prefer not to have it, not to use any of it, but I'm not sure what's been altered and what hasn't."   And more views.

Source used:

http://www.mediacollege.com/video/interviews/voxpops.html