Case study bbc radio 1
BBC Radio 1 provides both hard news and soft news.
Mainly the hard news is aimed at an older generation, predictably from ages 29 and over, and soft news is aimed at the younger generation and teens.
In my radio broadcast, i could include both hard news and soft news for the wide range of people within my mass audience.
An example of a programme that BBC Radio 1 airs would be called newsbeat. This includes all the "latest" stories and updates regarding different types of news genres. For example, celebrity news and events like "Kanye West cancels LA gig last minute". This is appealing to their target audience as their target audience is aimed between the ages of 15 to 19 year olds. This teen range would enjoy listening to this news podcast and would be interested in it, as a high proportion of teens enjoy listening to hip hop / R&B type of music. Also, Kanye West is well known for having children with Kim Kardashian who is from "Keeping up with the Kardashians". This is a programme most teens watch and find entertaining, therefore they will be interested in the events happening outside of the programme.
BBC Radio 1 provides both hard news and soft news.
Mainly the hard news is aimed at an older generation, predictably from ages 29 and over, and soft news is aimed at the younger generation and teens.
In my radio broadcast, i could include both hard news and soft news for the wide range of people within my mass audience.
An example of a programme that BBC Radio 1 airs would be called newsbeat. This includes all the "latest" stories and updates regarding different types of news genres. For example, celebrity news and events like "Kanye West cancels LA gig last minute". This is appealing to their target audience as their target audience is aimed between the ages of 15 to 19 year olds. This teen range would enjoy listening to this news podcast and would be interested in it, as a high proportion of teens enjoy listening to hip hop / R&B type of music. Also, Kanye West is well known for having children with Kim Kardashian who is from "Keeping up with the Kardashians". This is a programme most teens watch and find entertaining, therefore they will be interested in the events happening outside of the programme.
No comments:
Post a Comment