Audience
profiling
Audience profiling allows producers within the media
industry to select and narrow down their audience/ consumers to find their
target audience. It is best for businesses within the media to find their
target audience before they market a new product so that they can make profit
as well as getting the best results.
A target audience is an audience that media
producers aim their product at. Their product need to meet the target audience’s
needs and the target audience need to be the people who are most suitable for
the product. Media business and producers, before making their product may
consider various factors within their target audience. For example, age, gender,
religion, race, sexuality, education, occupation, annual income, and their
current and desired lifestyle. Age and gender are the most key and important
considerations to make when deciding on a target audience. Before you can select
a target audience, you have to think of their age and gender first, otherwise
you can’t get the rest of the information.
When deciding on a target audience, a common method
with audience profiling is to use a demographics chart to narrow down the search
for the best target audience. The reason for having / using a demographics
chart is to outline the adult population largely by the work that they do.
Psychographics can also be used. These are
similar to Demographics, however they concentrate more on the audience’s
behaviour, personality, hobbies and interests rather than their jobs and economic
income. Demographics describe who the audiences are whereas the Psychographics
explain why they do what they do.
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