Originally, our production group was called 'Flash News'. However, due to the content that we are planning to include in our radio newscast, we decided to change the name to suit our target audience's preference, and to match with our style of radio news broadcasting.
After some primary research from a few members of our target audience, we found that they preferred the name 'Flash FM' rather than 'Flash News', as 'Flash News' had seemed to be too formal for our target audience.
Our new logo:
Our slogan and header:
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